Ayurveda has a glorious world decorated by herbs and natural remedies. It has a divine origin and was created to treat people with all there despair they were suffering from. Ashwagandha is one of these herbs that is gifted to man by God.

Ashwagandha as the name suggest means smell of a horse (ashwa means horse and gandha means smell). Ashwagandha is an herb that is famous by many names world wide few of them are Indian ginseng, Indian winter cherry and Samm Al Ferakh. Ashwagandha bears a great effect on our body.

This herb finds its reference in the very beginning of one of the greatest medicinal science, ayurveda. Ashwagandha is considered to be one of the best herb that helps in achieving a disease less condition and more importantly, the mental peace to attain the mental satisfaction important in today’s fast moving and distracting life. It maintains the health and also helps in treating us from the diseases we may suffer from.

Pharmacologically Ashwagandha has the power to suppress vata dosha that is the ultimate cause of carrying the vitiated doshas to other parts of the body. As per modern sciences Ashwagandha has variety of pharmacological activities that facilitates it with the wonderful results it is presenting to us.

· Adaptogenic properties - It is one of the best Adaptogenic agents that we are blessed with. It helps in increasing our body’s resistance and also helps us in fighting against any outer invasion that can harm our body’s homeostasis. The powerful actions of the constituents of withinia help our body to maintain the required equilibrium to attain a disease free condition of the body. These actions are produced by it due to presence of high amounts of oxygen rich steroids derivative C-28. It also contains at least 40 different types of withanolids that are having strong efficacy in promoting metabolism and inhibiting the free radical formation. This gives it an antioxidant property. It for this reason Ashwagandha has gained its popularity as one of the finest anti-oxidant.

· Anti inflammatory and analgesic action - Ashwagandha has also been found very effective in relieving from pain and inflammatory condition that might be caused due to some mishap or injury. The supremacy of Ashwagandha lies with the fact that it has the potential to normalize any kind of disturbances happening in the body. Due to its vata suppressing properties it is very much helpful in eliminating diseases that are caused by vata vitiation.

· Cancer – this name creates trebles in our body, but not to fear now. Researches held at various research centers throughout world has shown that Ashwagandha posses the properties that are very much beneficial in curbing the growth of cancer cells. It strongly acts on the cancer cells there by inhibiting the action at the initial stage thereby helping our body to face the risk of cancer. In technical terminology it wipes out the spindle formation at the metaphase.

· Nervine weakness - One of the best qualities that Ashwagandha is blessed with is the power to strengthen our nervous system. The protective action of pentylenetetrazol helps in inhibiting the convulsions and wobbly movements of the body caused due to disturbances in are central nervous system (CNS). Researches have also proved that withinia has a strong effect on our nervous system. It provides proper nourishment and balance to it and also tones it up to facilitate better working.

· Cardiovascular system - Recently astonishing effects of Ashwagandha has been seen on cardiovascular system. Research conducted at All Indian Institute of medical science (AIIMS), New Delhi, India has shown that Ashwagandha has sufficient amount of various agents that are extremely helpful in preventing ailments like myocardial necrosis and high degrees of blood pressure. Ashwagandha is slowly gaining its popularity as cardio-protective anti oxidant. It also has anti anxiety properties.

· Aphrodisiac actions - as mentioned earlier also that Ashwagandha is called as Indian ginseng. It also finds its reference in the greatest love book ever written kamasutra. It is known to enhance the libido and increases the sense of indulgence to complete the act of love. As per the researches, the presence of nitric oxide facilitates it with the power to dilate blood vessels essential to carry out the sexual activity to the fullest.

· Mental health – Ashwagandha has strong tendencies to fade away the negative energies that creep into our mind and helps to attain the new enthusiasm to fulfill our work. It promotes new zeal into our life and is also responsible for enhancing the memory skills due to presence of acetylcholine receptor capacity.

It is just miracle that a small bushy herb that grows wild here and there has the power to completely change our life in every means. It fills us with the new energies and makes us strong from inside.

Many people say that search engines are the future of the business. If your company is not present on search engine ranking pages, most probably this will have a major influence on the profits, awareness and competitiveness. We search for business partners, suppliers and services in different ways and languages all over the world. These who are interested in the Eastern Europe market should have necessary pieces of information how to effectively reach through Internet their potential customers e.g. in Russia.

This article presents a summary of how the Russian (the fastest growing population of internauts all over the world according to comScore World Metrix, Jan 2007) look for information. It also explains the advantages of a good exposure in search engine listings in the Russian search engines.

Searching activity in the Russian Internet (known also as Runet) is concentrated in 4 major search engines. These are:

• Yandex.ru – with 48,4% of market share;
• Google – 28,6%;
• Rambler.ru – 15,9%;
• Mail.ru – 4,7%;

The other players (Yahoo, MSN, Aport, Meta Bot, Alta Vista and others) take the rest of the market, according to SpyLOG Feb / Mar 2007 stats – http://gs.spylog.ru/r/?reportId=7&categoryId=1.

Business promotes itself in Russia

As a result of intense development of Runet, not only the local SMBs spend money on PPC campaigns but also both international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln – $3.5 mln with up to 50% of it being spent on search engine advertising in Yandex.ru.

Search Engine Marketing on the top

Due to the great interest among advertisers, 2006 expenses on search engine promotion in the Russian Internet grew by 150% comparing to year 2005 and reached $110 million. Thus, search engine advertising has beaten banner advertising (with $100 million spendings) first time ever. This should be a very important signal for all the companies which promote themselves online, that SEM activity (a mix of technology and words which allows to reach now more than 90% of internet users) is an optimum way of the promotion (Lenta.ru – http://lenta.ru/news/2007/02/12/advert/).

Optimum costs of promotion

The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 (“stickers”) to $5.00 (“refridgerators”). In Begun.ru one can pay $4.00 (“cash terminals”), $5.70 (“sight correction”), $5.90 (“companies registration”) and even $6.20 for “company closure”. The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 – $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).

Investing money in paid listings should be then cheaper and undoubtedly more efficient. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.

Competition among advertisers

The highest prices in Yandex.Direct (http://www.direct.yandex.ru) are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig or Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are flats’ sale in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.

Why Yandex?

Coming back to the most important search engine in Russia… Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled its revenues last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has had two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog – http://company.yandex.ru/blog/).

Cheap listing better than expensive banner impression

Lew Glejzer, the director of AdWatsh advertising agency predicts that expenses on search engine marketing in 2007 will go over $200 million in total. All innovative companies that think about future take seriously into account paid listings – adds Dmitrij Wasiljew, Link.ru director. The banners are becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.

“Key” keywords

In order to be completely successful one need to use precisely defined keywords – the ones which are both relevant to company business profile and are frequently used by people in queries made in search engines. The most popular queries between Dec 2006 and Feb 2007 were: papers (proceedings), desktop wallpapers, horoscope, postcards, weather, games, news, mp3, proverbs, dates, mobile phones, recipes, friendships, music, anecdotes, jobs, cars, predictions, sex, erotics, map of Moscow, chat, samsung d500, kamasutra, flats, photos, nokia, football, russian radio, lyrics, motorization, porno, pregnancy, Aeroflot (according to SpyLOG stats – http://gs.spylog.ru/r/?reportId=8&categoryId=1). Maybe this will be an inspiration for somebody when planning a PPC campaign on, let’s say, Yandex…

Who can see the advertisement?

Most of them are the Russian people – 44.4%, but the advertisement can be also presented to the Americans (14.5%), Ukrainians (4.7%) and Germans (3.5%) not to mention others. That is why search engine marketing in Russia gives the opportunities to reach people from different parts of the world. When talking about the Russian cities, there is one strong leader – the capital (Moscow) with 44% and other cities like Sankt-Petersburg (10.1%) or Jekaterynburg (2.6%), according to SpyLOG stats (http://gs.spylog.ru/rsu/?categoryId=1).

What are the benefits of search engine marketing?

Search engines are responsible for a significant traffic share on Russian websites. This is the result of good exposure in organic listings as well as paid listings activity conducted by Russian companies. The examples below present some traffic statistics on different sectors in the Runet in Nov 2006 (SpyLog stats http://gs.spylog.ru/tcu/5/preView/274.html).

Finance

• Users monthly: 1 200 000
• Traffic share:
• 57% – direct visits
• 32% – search engines
• 11% – other sources
• The most commonly used keyphrases in this sector:
• credits, banks, mortgage, consumer credits, car credits, credit calculator, credit card

Computers

• Users monthly: 1 801 000
• Traffic share:
• 64% – direct visits
• 29% – search engines
• 7% – other sources
• The most commonly used keyphrases in this sector:
• notebooks, computers, driver, computer sale, notebook sale, notebook review, Asus, laptop installment, Dell inspiron 1300, Dell inspiron 6400

Mobile phones

• Users monthly: 1 115 500
• Traffic share:
• 47% – search engines
• 46% – direct visits
• 7% – other sources
• The most commonly used keyphrases in this sector:
• mobile phones, cellphones, nokia, mobile phones catalogue, sony ericsson, nokia 8800, mobile phones online sellers, mobile phone sale, nokia n72

Cars

• Users monthly: 1 923 000
• Traffic share:
• 44% – search engines
• 38% – direct visits
• 18%- other sources
• The most commonly used keyphrases in this sector:
• Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault, Ford Focus

Travel

• Users monthly: 2 484 900
• Traffic share:
• 58% – direct visits
• 33% – search engines
• 9% – other sources
• The most commonly used keyphrases in this sector:
• Turkey, warm countries trips, hotels in Turkey, Egypt, holidays in Turkey, holidays in Egypt, hotels in Egypt, New Year trips, Greece, Tunis, Creta.

Runet + SEM = SUCCESS

By spending money on search engine marketing in Runet one can create new opportunities, particularly in the commerce area. The advertising activity in Russian search engines gives the possibility for all companies focused on the international trade (both exporters and importers) to be present on this big market in order to make new business contacts, agreements and increase the revenues. As usually, the first ones will be the winners – that is why we strongly recommend taking into consideration SEM activity in Russia as it may bring significant profits for almost every company.

Since the time immemorial man has been searching various methods by which he is able to increases his libido to achieve the unlimited pleasure. Shilajit, one of the potent herbal supplements that has been used since ages to increase the libido and increasing the endurance of your body. Maharishi Charka the author of the Ayurvedic medical book Charka Samhita has mentioned Shilajit as one of the greatest aphrodisiac herb. Even all the ayurvedic male health enhances definitely contains Shilajit in them. One can imagine the extent of Shilajit’s benefits that its reference can also been found in the love book “The Kamasutra”

Following are the benefits of Shilajit

1. Shilajit increases libido.

2. Shilajit enhances the stamina as well as vigor in males.

3. Shilajit is considered as a herbal supplement that increases the endurance in body.

It is also helpful in rectifying the male genital tract problems.

4. Shilajit is responsible for increasing sperm count as well as quantity.

5. Shilajit is also known for normalizing the hormonal balance in the body that makes you

perform in the best way when required. .

6. Shilajit also makes our body strong and supplies the energy that is very essential for

completing the act of love and intercourse.

Fulvic acid –

Shilajit is an ayurvedic herbal supplement that is known to mankind since ages. Shilajit is a rasayana and is a powerful Adaptogenic agent that is a part of numerous ayurvedic classical preparations.

Shilajit when seen chemically consist of more than eighty five different minerals with a good amount of fulvic acid in them. This is the action of these minerals and the fulvic acid that supplies Shilajit with the properties that it possesses.

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